Whenever the presidential debates roll around, I always think back to my small part in one of the most inglorious moments in debate history – a moment recalled ad nauseum after President Obama’s recent lackluster performance.
In the early 1980s, I moved to Washington, DC, as an eager foot soldier in the Reagan Revolution. It was a thrilling time for me. I had been one of those kids who always read the op-eds before the comics and I just loved Ronald Reagan.
I was lucky enough to end up with a job in the opposition research department of the Reagan/Bush ’84 re-election campaign. Opposition research has since gained a sleazy reputation as the black-ops part of the campaign – the team who digs up dirt on mistresses, undocumented nannies and other indiscretions, but at the time it was a fairly respectable profession in which we researched Walter Mondale’s speeches, congressional statements and interviews so that we could more dramatically draw the difference between him and the president.
As we approached the first presidential debate, our boss, Ken Khachigian, who was very active in the debate prep, asked us to submit proposed closing statements. Two days before the actual debate, he pulled me aside and said that Jim Baker, the president’s chief of staff, had liked my draft and they would work some of it into the debate materials.
I could not have been more thrilled and quickly envisioned a world where I would be hired as a Presidential speechwriter, maybe hopping rides on Air Force One and getting the occasional wink from the big guy himself.
On debate night (Sunday, October 7, 1984) we piled into my boss’s office at 9:00 p.m. after a day of hanging around the campaign headquarters watching football games (need I mention that this was a world before email so people spent a lot less time on busy work and more time on important pursuits). I had a feeling they would use my opening paragraphs if they used anything.
This is what I had written:
“Four years ago, I asked all of you if you were better off than you had been when Jimmy Carter and Walter Mondale entered the White House. Most of you decided that the answer was ‘no,’ and we had a change of leadership.
“I believe that if I asked the same question now, most of you would say that you ARE better off than you were four years ago, and that it IS easier for you to buy things and plan for the future.
“But tonight I’d like to ask a slightly different question. Is your COUNTRY better off now than it was four years ago? Are you prouder to be an American? Are we headed in the right direction as a nation? Do you think America will continue to be the best country in the world? These questions are really what this election is all about.”
The statement continued for another 500 words in a similarly eloquent vein, and as I reread the rest of the statement now, 28 years later, I had to admit that wasn’t bad.
But as we settled back to watch the debate that night, my anticipation began to turn to unease. Reagan was clearly not on the top of his game. Like Obama on October 3, he had only half-heartedly prepared and was taken aback at the strong attacks of his opponent. Substantively, I thought Reagan had scored a draw, but stylistically it looked bad. He was inarticulate and fumbling and seemed to lose his train of thought.
And then came the time for the closing statements and I hoped against hope that my little contribution would help rescue the day. Instead this is what he said:
“Four years ago, in similar circumstances to this, I asked you, the American people, a question. I asked: “Are you better off than you were 4 years before?” The answer to that obviously was no, and as the result, I was elected to this office and promised a new beginning.
“Now, maybe I’m expected to ask that same question again. I’m not going to, because I think that all of you — or not everyone, those people that are in those pockets of poverty and haven’t caught up, they couldn’t answer the way I would want them to — but I think that most of the people in this country would say, yes, they are better off than they were 4 years ago.
“The question, I think, should be enlarged. Is America better off than it was 4 years ago? And I believe the answer to that has to also be “yes.” I promised a new beginning. So far, it is only a beginning. If the job were finished, I might have thought twice about seeking reelection for this job.
“But we now have an economy that, for the first time — well, let’s put it this way: In the first half of 1980, gross national product was down a minus 3.7 percent. The first half of ’84 it’s up 8\1/2\ percent. Productivity in the first half of 1980 was down a minus 2 percent. Today it is up a plus 4 percent.
“Personal earnings after taxes per capita have gone up almost $3,000 in these 4 years. In 1980 — or 1979, a person with a fixed income of $8,000 was $500 above the poverty line, and this maybe explains why there are the numbers still in poverty. By 1980 that same person was $500 below the poverty line.”
There was a lot more like that (here’s the full transcript: http://bit.ly/QCCYYT.) A jumble of statistics and not much vision. More stumbling. Later it transpired that the President had been so annoyed at Mondale’s relentless attacks that he threw out the second half of his closing statement and just started bringing up topics that had been mentioned earlier in the debate but hadn’t been addressed to his satisfaction.
In the days that followed, the media would not shut up about how bad Reagan had been – particularly in his closing statement. Fortunately I had been sworn to secrecy about my contributions, which is just as well, because if there was one thing everyone agreed on it was that the closely statement was spectacularly awful.
Needless to say, I never did get that job as a White House speechwriter, but Reagan did famously rebound in the second debate. As usual, the media had overreached and spent two weeks portrayed Reagan as a doddering old fool, so when Henry Trewhitt, the foreign affairs editor of the Baltimore Sun, asked him if he was too old to be president, he responded with one of the most famous lines in debate history: “Not at all, Mr. Trewhitt, and I want you to know that also I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent’s youth and inexperience.” No one can remember another single thing about that debate.
For a while I used my draft opening statement as a writing sample when applying for jobs after the election, but eventually, it got too tiresome to explain that, well yes, the president did use some of my ideas, but not the actual words, and no, I wasn’t completely responsible for almost tanking the election. So I just filed it away and didn’t look at it again until commentators started comparing the Obama and Reagan debate performances. And it made me realize that if I actually had gotten that White House job I dreamed about I never would have met my wife and we never would have had my son, so all in all it was good that for this one time Ronald Reagan couldn’t follow a script.